MF Health
Building Major Futures In Healthcare
MF Health partners with hospitals, clinics, organizations, and executives who are hungry to revolutionize and reimagine healthcare for major impact.
We combine strategic leadership, brand development, and targeted communications to help forward-thinking leaders navigate industry challenges, amplify their message, and build sustainable futures.
Our team of industry veterans transforms ambitious ideas into measurable results—improving how people live, heal, and thrive for generations to come.
Our Expertise:
Strategic Leadership
Market Research
Brand & Business Strategy
Culture & Operations Strategy
Service Line Development
Organizational Design & Transformation
Brand Development
Brand Identity Development
Brand Operations & Governance
Employer Brand
Messaging & Positioning
Visual Identity Systems
Communications & Engagement
Media Relations & Thought Leadership
Content Strategy & Development
Digital & Social Media Campaigns
Executive Positioning
Employee Experience
Success Stories:
Guided a technology company through strategic repositioning into virtual care, developing targeted PR campaigns and media strategy. This communications approach helped establish the company as a category leader, ultimately earning top industry recognition in a competitive emerging market.
Led comprehensive clinical service line transformation for a multi-regional health system, including National Cancer Institute-ready cancer center development and multidisciplinary oncology network design. The strategic framework implementation resulted in improved patient-centered care coordination and strengthened market position across multiple service areas.
Guided a healthcare executive through strategic personal branding and thought leadership development, including industry positioning and content strategy. The comprehensive approach elevated their profile as an industry innovator and secured multiple high-profile speaking opportunities.
Launched comprehensive marketing and communications strategy for a healthcare career services startup, including website development, social media management, and digital advertising campaigns. The full-service approach established strong market presence and brand recognition for the emerging platform.
Led By:
Janell Moerer
Senior Partner
& President of MF Health
Healthcare strategist and market positioning expert who helps C-suite leaders anticipate market shifts and build sustainable, thriving organizations through strategic planning and implementation.
Lynn Smiley
Senior Partner
Executive level healthcare transformation leader who builds and implements accountable, patient-centered care systems and drives strategic implementation for organizations navigating complex change.
Scott Ellner
Senior Advisor
Surgeon, healthcare CEO, author, and national speaker who brings clinical expertise to strategic leadership in healthcare organizations.
Kate Karlsson
Senior Partner
Former ICU nurse turned healthcare consultant, writer, and publicist who brings clinical insight to strategic communications.
Aubrie Jones
Senior Partner
Writer, brand strategist, and narrative medicine educator driven by curiosity, empathy and systems thinking.
Get in touch.
Contact Major Futures Health for a conversation about how you and your organization can be more major.