Aubrie Jones
Senior Partner
& Co-President of Major Changes
Aubrie is a marketer, writer, and brand strategist driven by curiosity and grounded in creativity, empathy, and systems thinking—bringing heart and strategy together to build brands that captivate and resonate.
Her experience marketing for a Fortune 500 company and championing critical causes at nonprofits like Children of Bellevue has helped her develop the ability to navigate the complexities of corporate and the challenges of non-profit, all in service of aligning people, purpose, and impact.
Passionate about the power of narrative and its potential to shape the way we understand human experience, Aubrie also leads workshops at NYU and Columbia University, exploring how storytelling can deepen connections and inspire transformative change.
Specialties:
Brand storytelling & innovation
Message development & campaign strategy (ABM, demand gen)
Go-to-market strategy
Internal brand value alignment and employee experience
Content strategy & development
Connection, communication & collaboration
Lives:
NYC & Swan Lake, NY
Drink:
London dry gin martini: icy cold, olives
Quote:
“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.” - Jane Goodall