Will’s passion for stories brings a contagious energy to all of his work. With a focus on a human-centered approach, Will has developed inspirational brand strategies and successful marketing campaigns for Fortune 500 companies and innovative start-ups. Throughout his career, he has worked with brands that include TNT, Cartoon Network, Oakley, Chili’s, Celsius, and Uptime Energy.
Outside of work, Will’s other passions include sports, film, and music. He’s an avid tennis player and a baseball nut – let’s go Mets! He’s also an Alfred Hitchcock fan, a cigar enthusiast, and a karaoke fiend. And for the record, Will was doing (horribly awesome) dad jokes before he became a father to two incredible daughters.
Specialties:
Brand Research
Consumer Insights
Brand Development and Positioning
Marketing Strategy
Marketing Campaigns
Corporate Workshops
Design-Thinking Ideation and Prototyping
Public Speaking
Lives:
Los Angeles
Drink:
Basil Hayden's Bourbon
Quote:
"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived... I wanted to live deep and suck out all the marrow of life..." - Henry David Thoreau
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