Vanessa Louis-Woolley

Senior Partner

Vanessa@majorfutures.com


An infinitely curious strategist and relentlessly creative problem solver, Vanessa has a deep love for doing the deep work of uncovering a brand’s soul.

She brings nearly two decades of brand strategy and planning experience to the table, having helped a myriad of organizations tell their most honest and compelling stories across the private and public sector in industries such as sustainability, hospitality, CPG, entertainment, real estate, health and wellness, travel, finance, and more - stories that make a mark and move the needle. With listening as her superpower and connection as her calling, she helps brands define, articulate, and operationalize their purpose so they can stand out among the crowd, stand out in people’s hearts, and stand strong in their truth.

A Denver native, Vanessa finds her greatest joy in connecting with the people, places, and experiences that make her hometown so special, and revels in spending laid-back Sundays with her husband and pup.


Specialties:

  1. Foundational brand strategy

  2. Brand positioning

  3. Brand integration

  4. Brand messaging

  5. Workshop facilitation

  6. Customer journey/empathy/value mapping

  7. Competitive analysis

Lives:

Denver

Drink:

AM: Chai latte

PM: Dirty (the dirtiest) martini, vodka, shaken

Quote:

“Nobody cares how much you know until they know how much you care.” - Franklin D. Roosevelt