Rachael Cuevas-Ortiz

Senior Partner

Rachael@majorfutures.com


Rachael previously held several roles at Amazon’s corporate headquarters in Seattle, managing a book of business totaling more than $250MM in annual revenue, driving operational improvements across entire categories, contributing to product development, international expansion, advertising, and more. During her MBA, she led high-impact consulting projects for Eli Lilly and IBM, where she worked cross-functionally to deliver solutions to each company’s real-world business challenges. While at Fred Hutch, she oversaw projects involving longitudinal oncology and smoking cessation studies, including compiling reports and recommendations for foreign health ministries.

Rachael specializes in designing forward-thinking strategies that help translate vision into execution. Her work across varied industries, cultures, and team sizes has equipped her to solve complex problems with agility, creative thinking, and measurable results.

Some of Rachael’s favorite activities include traveling, hosting dinner parties, scuba diving, discovering cities through running, dog sitting, and introducing her niece and nephew to her favorite childhood movies. She has lived in 4 countries and is multilingual; in addition to her native English & Spanish, she has an intermediate command of French, is learning Italian, and has a basic understanding of Japanese.


Specialties:

  1. Corporate Strategy

  2. GTM Strategy

  3. International Expansion

  4. Business Development

  5. Advertising Strategy

  6. Brand Strategy

  7. Operations Design / Change Management

  8. Experience in tech, pharma, biotech, e-commerce, and small family business

Lives:

Seattle & Europe

Drink:

Coffee by day, whiskey sour by night

Quote:

It doesn’t interest me what you do for a living. I want to know what you ache for – and if you dare to dream of meeting your heart’s longing.” - The Invitation by Oriah Mountain Dreamer