Hogan Shrum

Senior Partner
& President of A Little Bird

Hogan@majorfutures.com


Hogan Shrum is a seasoned Entrepreneur and Brand Marketing Agency Executive with an extensive background in CPG and an impressive track record with Fortune 500 brands.

He possesses a wicked awesome ability to drive innovation, focusing on sustainable growth and effective, engaging brand storytelling. His specialties include brand growth strategy, go-to-market marketing communications and consumer engagement tactics, and integrated marketing strategies for both startups and legacy brands.  

With significant contributions to brands like CELSIUS, Harman, SToK Cold Brew Coffee, SmartSweets, Silk and Yasso, Hogan's portfolio reflects a diversity that underscores his adaptable and forward-thinking approach. His leadership has been instrumental in successful product launches, brand revitalization, creative integrated campaign development, and building robust client/consumer relationships. 

Outside of work Hogan is passionate about music, film/tv, golf and the Kansas City Chiefs! He sings in a rock cover band in LA, hits the golf course at least once a week and spends every other minute enjoying time with his two boys, Aydyn and Cooper, and his badass wife Julia.


Specialties:

  1. Brand Marketing

  2. Creative Campaign Development

  3. Experiential / engagement marketing

  4. CPG brand growth and community development

  5. Agency leadership

Lives:

Los Angeles

Drink:

Hendricks Martini Up w/a Twist or a Tequila-Heavy Skinny Margarita

Quote:

“To play a wrong note is insignificant; to play without passion is inexcusable.” – Beethoven