Deaglan MacFarland is one of those rare people who can say he is an international brand strategy consultant, leader, and innovator and mean it. Strategically led, creatively driven, and humanity obsessed, he knows how to deliver value and growth to clients.
The clients he has worked on include Jaguar, Google, Volkswagen, Noom, Walmart, IBM, Air Wick, Guinness, Ford of Europe, the International Rescue Committee, and the U.K. Parliamentary Labour Party.
He has had work published in WIRED, The Metro, and contributed to The Economist.
Deaglan has been married to the lovely Kate for over seven years, and they have a daughter, Isobel.
They reside in Brooklyn, NY, where they enjoy French cooking, art, parks, and dancing to music.
Specialties:
Connecting strategy across the entire brand experience.
Creating purposeful work that works.
Delivering effectiveness through influence.
Brand diagnosis & analysis (qual & quant.)
Defining purpose, north star, & brand platform.
Generating the coherent action needed to add value and drive growth.
Advisor to C-Suite on activating the brand and bringing it to life.
Lives:
Brooklyn, baby!
Drink:
Champagne
Quote:
“This is the true joy in life: Being used for a purpose recognized by yourself as a mighty one, being a force of nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy. I believe that my life belongs to the whole community, and as long as I live, it is my privilege to do for it what I can. It is a sort of splendid torch that I have got hold of, and I want to make it burn as brightly as possible before handing it on to future generations.” - George Bernard Shaw