Anna is a multidisciplinary creative strategist who uses design thinking to build brands and communication systems, operationalize businesses, and develop products.
With a deep curiosity of human behavior and its connection to brands, she combines strategy, language and product experience with data and cultural insights to create work that drives customer acquisition and product innovation. She is dedicated to empowering brands that prioritize human capital, social change and sustainability, while supporting the visionary leaders behind them.
Anna is also a writer, nature enthusiast (she developed her own women’s outdoor brand) and avid explorer, forever fascinated by diverse cultures and people.
Specialties:
Strategic Brand Development
Design Thinking and User Research
Product Positioning and GTM Planning
Brand Architecture and Naming
Human-Centered Marketing
Lives:
LA and Lisbon
Drink:
Iced Tea
Quote:
"You have treasures hidden within you—extraordinary treasures—and so do I, and so does everyone around us. And bringing those treasures to light takes work and faith and focus and courage and hours of devotion, and the clock is ticking, and the world is spinning, and we simply do not have time anymore to think so small." - Elizabeth Gilbert